Sam Beiler, Marketing Manager, Equipter
Reputation matters when you’re in the construction industry, especially in a world that moves at the speed of a smartphone swipe. Whether a residential client leaves reviews on ratings websites or a facilities manager texts a recommendation to a colleague, you can boost the likelihood your company earns the good name that keeps referrals rolling to your door.
Whether you’re renovating an old farm house or building a new commercial building, one of the most important factors in maintaining a good reputation is having a clear communication process in place. The more transparent you are about the construction process, the more customers will trust your company. For example, if a renovation client is concerned about damage to landscaping during the project, explain your plan for reducing the risk.
Build a strong reputation for stellar service by building construction processes that get the job done efficiently and with minimum mess, particularly on jobsites with existing structures, like a home or office building.
This is one of the most important trust-building factors when you’re working with clients, and it starts with the very first contact they have with your business, whether that’s through a website form or a chat at a home show. If you say the crew is going to arrive at the jobsite at 6 a.m., then make sure they do so. These small but simple actions send a big message – one that shows the customer you respect them and their time.
Your most critical investment is in your employees, from the assistant answering the phone to the mason working the jobsite. Implement the hiring and retention systems that staff your construction company with skilled workers who also have the “customer
first” attitude that helps you build an exceptional, referral-generating reputation.
Another way to build your company’s reputation is to share your expertise in a relevant way. Show potential and current clients they can rely on you to be their go-to construction resource. For example, a commercial construction company might publish a blog that provides tips on choosing the right green building methods or how to get the best bids for an office renovation project.
Take the opportunity to also share your knowledge and insights at trade shows or home show events. Consider hosting a free show workshop or class, or attend industry events hosted by others and participate by asking questions or contributing to the conversation. It takes more than hope to give your business a good name. Use these tips to take action and build the quality reputation your construction company deserves.
Sam Beiler is Marketing Director at Equipter, Lancaster, PA. He has grown up in the industry and understands firsthand how hard work and diligence pays off. He enjoys meeting new people and is passionate about offering a product that helps companies become more profitable.
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