Dennis Sbrusch Jr., Marketing Consultant, Sure Thing Media
Brace yourselves… with a projected market share of $11.2 billion by 2020, the construction industry is listed by Goldman Sachs as having the greatest market potential for drone integration. So, what exactly is the “drone” fuss all about? Technology is not only changing the way consumers live, but it’s also transforming the daily operations of businesses across the globe. For instance,
PricewaterhouseCoopers estimates that drone-powered solutions could help save the insurance industry as much as $6.8 billion per year by enhancing procedures such as risk monitoring and fraud prevention.
By now you might be asking, “How exactly can investing in drones benefit my roofing company?” As a business owner, wiping out unnecessary costs and improving your workflow are great returns on investment (ROI). Now I’m no mathematician, but I do believe we all know how to count money! Let’s dig in to finding out why taking your roofing business to the skies may be your greatest investment of 2019.
Traditional “boots on the roof” inspections are quite risky. Deteriorated roofs and heights pose a possibility of endangering yourself or your employees. In fact, falls on the job are OSHA’s leading cause of death in the roofing industry. The use of drones eliminates
putting the lives of workers at risk.
No more lugging ladders to the job site and spending valuable time assessing damaged areas. Where human capability falls short, machines pick up the slack. Drones drastically reduce the time it takes to complete a roof inspection, allowing roofers to focus on other important aspects of their job, such as business development. Drone companies, like Panton Inc., measure entire roofs as well as pinpoint all areas and types of damage within 10 to 15 minutes. For homeowners making insurance claims, drone roof inspections can substantially speed up the entire process!
Through high-quality image, video, and even thermal cameras, drones can access nearly any part of a structure, collecting detailed information. The data includes accurate measurements of square footage, surface area, pitch, and roofing features – all completed
in a matter of minutes. This information is crucial when formulating a precise bid in the roof repair process. For roofing contractors, drone mapping delivers more than just useful data. By capturing the entire roof and areas of damage in high-resolution detail, you’re gaining readily shareable images for your customers as well as powerful multi-channel marketing tools to grow your roofing business.
If you’re looking for an outstanding way to impress customers, roof inspections done by drone are a heck of a way to do it. Technology is improving every single day. Seriously, just Google technology improvements and see for yourself! By harnessing technological advancements in the drone business and turning complex data into easily digestible information, you’re well on your way to obtaining that “wow” response from your customers.
Consider how much money you could save in vehicle and fuel expenses if you no longer needed to roll a large truck with ladders to every inspection. Your roofing company’s ability to survey more sites in a day increases, which potentially leads to more revenue. Drones are helping companies of all sizes achieve results that would otherwise be impractical or impossible. Given their undeniable benefits, make 2019 the year that your company takes flight!
Dennis Sbrusch Jr. is a Marketing Consultant at Sure Thing Media. Hailing from small-town USA, he is a marketing enthusiast with a knack for helping companies of all sizes develop clear marketing messages and strategies that produce results. To contact Dennis, email him at dennis@surethingmedia.com or follow him on Facebook
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