Gary Cohen, Vice President, Certified Contractors Network
A roofing company, much like any other business, thrives or struggles based on the quality of its leadership. Roofing companies with strong, forward-thinking leaders tend to outperform the competition, delivering better service, innovation and team morale. But how can you cultivate the kind of leadership that drives your roofing company toward long-term success? One powerful answer is transformational leadership.
Transformational leadership is not just about managing tasks and overseeing day-to-day operations. It’s about inspiring and motivating your team to reach their full potential, surpassing even their own expectations. This leadership style involves creating a clear, shared vision, fostering a strong sense of purpose and encouraging innovation and creativity within your roofing business. In this article, we’ll dive into the key characteristics of transformational leadership and explore how adopting this style can impact your company’s growth and the personal development of your team.
One of the hallmarks of transformational leadership is having a compelling vision. In the roofing industry, where challenges like weather disruptions, evolving customer expectations and increasing competition are common, a well-defined vision provides stability and direction. Leaders who adopt transformational leadership articulate a vision that goes beyond day-to-day operations or short-term profit goals. Instead, they focus on long-term success, aiming to build a reputable roofing company known for its reliability, innovation and customer satisfaction.
Imagine telling your team that your goal isn’t just to complete 20 roofs a month but to become the go-to roofing company in your region, known for superior craftsmanship, customer service and sustainable practices. By painting this bigger picture, you give your employees something greater to work toward, something that inspires them to go beyond simply “doing their job.” A shared vision also aligns your team, ensuring everyone is moving in the same direction with a sense of purpose and drive.
At the heart of transformational leadership is charisma, a trait that goes beyond surface-level charm. Charismatic leaders possess a magnetic presence that can motivate and inspire those around them. In the context of a roofing company, this could mean consistently showing enthusiasm for the work, sharing your passion for quality craftsmanship and making every team member feel like they play a critical role in the company’s success.
Charisma in leadership is about making connections, not just setting expectations. A charismatic company leader will take the time to understand their team members, build trust and foster emotional connections. This is critical in an industry where physical labor can be tough and long hours under difficult conditions can be exhausting. When your team sees your commitment, passion and authenticity, they are more likely to follow your lead with enthusiasm. They’ll not only be motivated to do their best work but also to innovate and find solutions to the challenges that arise
on the jobsite.
Transformational leaders don’t just manage their teams – they create environments where people thrive. In a roofing company, this means fostering a culture of open communication, mutual respect and inclusivity. Roofing work is highly collaborative, often requiring crews to work in tight coordination to ensure safety, quality and efficiency. A leader who prioritizes open communication will ensure that team members feel heard and valued, no matter their role or level of
experience.
For example, during regular team meetings, transformational leaders in roofing companies may encourage feedback from all levels, from seasoned project managers to newer crew members. This openness helps everyone feel that their insights and contributions are valued and can lead to new ideas, innovations in workflow or improvements in safety practices. A company where every voice matters fosters a greater sense of belonging and loyalty among
employees, reducing turnover and creating a more cohesive team.
In addition, by cultivating an inclusive culture, transformational leaders help their team members feel secure in their roles and proud of their contributions. This not only improves morale but also enhances creativity. A team member who feels respected and appreciated is far more likely to bring new ideas to the table, whether that’s suggesting a more efficient way to install shingles or recommending a new tool that could save time and reduce physical strain on the team.
Transformational leadership is deeply invested in the personal and professional growth of team members. In the construction industry, where skill levels vary widely and there’s always room for improvement, the emphasis on individual development can have a significant impact on both the team and the business as a whole.
A transformational leader in the company will take the time to mentor their crew, helping each person develop their technical skills and leadership abilities. This might involve formal training sessions on new roofing materials, safety protocols or advancements in roofing technology. It could also mean providing opportunities for experienced team members to mentor younger team members, helping to cultivate the next generation of industry leaders.
Moreover, transformational leaders encourage team members to pursue certifications or additional training that will benefit their careers. For instance, offering to cover the costs of safety certification programs or advanced roofing technology courses can not only improve the quality of your roofing services but also show your employees that you are invested in their long-term success.
When employees feel that their growth is a priority, they are more likely to stay loyal to the company, reducing turnover and fostering a more experienced and reliable workforce. A company that prioritizes individual development will ultimately build a team that is both skilled and invested in the company’s future.
One of the most valuable traits of transformational leaders is their ability to inspire change and drive innovation. The roofing industry is constantly evolving, with new materials, technologies and methods being developed every year. A transformational leader is not content with the status quo – they actively seek out opportunities for improvement and encourage their team to do the same.
For example, a transformational leader might encourage the adoption of eco-friendly roofing materials or sustainable installation methods, appealing to environmentally conscious customers and setting the company apart from the competition. They might also invest in new technologies like drones for roof inspections or advanced software for project management, improving efficiency and reducing errors.
By promoting a culture of continuous improvement, transformational leaders ensure that their business stays ahead of industry trends and adapts to changing market demands. They also empower their team members to contribute ideas and solutions, fostering a sense of ownership and creativity within the company.
Transformational leadership can take your roofing company to new heights by focusing on a compelling vision, fostering strong team connections, creating an inclusive and supportive culture, emphasizing individual growth and driving innovation. In a competitive industry like roofing, adopting this leadership style will not only set your company apart but will also inspire your team to perform at their best, leading to sustained success. By embracing the principles of transformational leadership, you can build a roofing company that not only excels in craftsmanship but also cultivates a loyal, motivated and innovative workforce.
Gary A. Cohen is Vice President of Certified Contractors Network (CCN) and is responsible for the day-to-day operations of the company. CCN is the leading comprehensive training, coaching and networking membership organization in North America. Gary is also a 30-year veteran of the home improvement industry, spent 11 years at the Robert H. Smith School of Business at the University of Maryland as a Professor of Business and served four years as Associate Dean of the business school. Gary has been a certified leadership coach for the past 18 years. Contact Gary at gary@contractors.net.