Why Should Roofers Employ A Digital Guerrilla Marketing Strategy?
Tue, Sep 18, 2018
Jonathan DeLeeuw, Vice President, Mr. Pipeline Internet Marketing
How should a roofing business advertise in today’s market? Traditional methods for small business advertising such as newspapers, local radio and TV are rapidly losing their eff... Read More
A Changing Marketplace and Market Intelligence
Fri, Sep 07, 2018
Lee Rust, Owner, Florida Corporate Finance
Not long ago, I had a corporate client which was a relatively large manufacturers’ representative for a narrow line of large industrial products. For over two decades that company had prospered. For i... Read More
New Expensing Under Section 179
Mon, Aug 06, 2018
Jacqueline N. Feliciano, Attorney, Cotney Construction Law
The new Tax Cuts and Jobs Act (the “Act”) brings exciting new developments for commercial roofing. Prior to the Act,improvements made to nonresidential roofs were not fully deduc... Read More
Discussion: Open/Expired Permits
Mon, Aug 06, 2018
Cam Fentriss, FRSA LEGISLATIVE COUNSEL
We have a monkey on our back. It’s called open or expired permits. This is a problem that needs a solution. Even if we cannot fix all the ways a permit can remain pending, I am pretty sure we can take a f... Read More
Public Insurance Adjusters
Fri, Jul 06, 2018
Cam Fentriss, FRSA LEGISLATIVE COUNSEL
Public insurance adjusters are a fiery group. Over the years, there has been a lot of fighting over what a public adjuster can or cannot do, and there has also been a lot of fighting by public adjusters to try ... Read More
Sales and Marketing Techniques
Fri, Jul 06, 2018
Lee Rust, Owner, Florida Corporate Finance
You might be amazed at how many of my client's companies have but a single sales technique. They answer thetelephone. Someone calls to say they want to buy a widget or a certain service and the response is,... Read More
Roof Maintenance - Separating Fact from Fiction
Fri, Jul 06, 2018
Jennifer Long, Commercial Certified Contractor Program Manager, GAF
Whether you're a roofing contractor or a building owner/manager, roof maintenance can be the key to unlocking significant business value. For the building owner, maintenance can hel... Read More
Coating Fundamentals
Fri, Jul 06, 2018
Dan White, APOC Technical Product Manager
We know why we coat roofs. Roof coatings protect the existing roof from Mother Nature. They can cool the roof surface in warm climates or build surface heat in cooler environments. Coatings can adhere granul... Read More
Unlicensed Contractors
Thu, Jul 05, 2018
Kyle Rea, Attorney, Cotney Construction Law
Unlicensed Contracting in the State of Florida: A State of Emergency
As the State of Florida prepares itself for another hurricane season, most will recall that in 2017, as Hurricane Irma increased in pow... Read More
Eight Tips for Dealing with Project Conflict
Fri, Jun 22, 2018
Sue Dyer, President, OrgMetrics LLC
A project team was separated only by the locked doors to the two trailers that sat side-by-side on their wastewater treatment project site. Every day for six months, the owner’s team and the contractor&rsquo... Read More
