Florida Roofing Magazine Blog


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This is Why Your Social Media Isn’t Working Sat, Jan 19, 2019 Stephan Boehringer, Managing Partner, Get The Clicks Are you running social media for your roofing company and its not delivering? Well, you are not alone. According to AdEspresso, a large social media content delivery company, less than 20 percent... Read More

Stop Corporate Waste – Increase Profits Sat, Jan 19, 2019 Lee Rust, Owner, Florida Corporate Finance I know several attorneys who believe that the United States Postal Service has been eliminated and replaced by FedEx. For even the most mundane items, they send them by FedEx at ten times the cost of postag... Read More

Don’t Forget to Respond to Social Security Mismatch Letters! Sat, Jan 19, 2019 Teresa Finer, Attorney at Cotney Construction Law Some time has passed since employers have received “mismatch” letters from the Social Security Administration, but the government has recently announced that employers should expect to se... Read More

Upgrading Your Accessory and System Components Sat, Dec 29, 2018 Andrew Mullin, National Sales Team Manager, Direct Metals, Inc. How does a contractor set his bid apart when a building owner requests the standard three bids for one standard re-roof job? ■ Offer quality high performance accessory items that will ... Read More

Are You Driving Sales with LinkedIn? Wed, Dec 19, 2018 By Heidi J. Ellsworth, HJE Consulting When looking at social media, many are confused about which platform is best for business. Should they look at Facebook, Twitter, Instagram or LinkedIn? What is the difference? Each platform offers something dif... Read More

OSHA Reverses Policy on Drug Testing, Incentive Programs Sun, Dec 09, 2018 Travis Rhoden, Workplace Safety Advisor OSHA has changed course in its view of employers’ post-incident drug testing programs and injury rate-basedincentive programs. In a Memorandum to Regional Administrators and State Designees published Oct... Read More

Establishing Customer Communications Sun, Dec 09, 2018 Lee Rust, Owner, Florida Corporate Finance Among the more important communications for any company are its communications with its customers. Thosecommunications can take many direct and indirect forms. For instance, print and other media advertisin... Read More

A Better Method to Mount Solar Panels Sun, Dec 09, 2018 FRSA Staff The Sunshine State offers a great climate to take advantage of renewable solar power. Converting the plentifully available sunshine into electricity by installing photovoltaic (PV) solar panels on the roof of a home or commercial building... Read More

What Stinks? Protecting Against Fume Claims Sun, Dec 09, 2018 Trent Cotney, FRSA General Counsel Occasionally, roofing contractors are faced with claims made by tenants or owners based on the inhalation of toxic fumes from the application of roofing materials. The first thing any contractor should do is check ... Read More

Organizational Charts - Not the Usual Flow Fri, Nov 09, 2018 Lee Rust, Owner, Florida Corporate Finance If you don't have an organization chart for your company, you should. In fact, you should have two, one showing the way the organization functions today and another showing its lines of authority and respon... Read More

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