Jon Majak, CEO, Mr. Pipeline Internet Marketing
You have finally started your own business as a roofing contractor and know how to do the job, but aren’t sure where to go from here? How do you get the word out about your services? How do you compete in your market and lock in sales?
Marketing is incredibly important as a roofing contractor. Why? As a roofing contractor, you are competing with many others in the trade for new business. You want to be better than the contractor down the road and obtain new sales in your area. You want to be able to tell potential customers why they should choose you over the competitor. This is where marketing and its importance play a key role in your success!
We have compiled a good list of marketing advice to get you started!
You are probably thinking… my website? How does that do any marketing for me?
Well, the best way to get the word out about your business and bring in these new sales is via your website. It is imperative to the success of your contracting business that your website not only looks as professional as your services, but that it is also sales ready.
So, what does a sales ready website look like, and why are these aspects so important?
This is possibly the most important piece of a business website. Why? Well, have you ever tried to pull up a nearby business for a specific service on your phone? Was it impossible to find the information you needed on their mobile website?
Many potential customers will get easily frustrated and move forward with another contractor due to the simple fact that your website was difficult to scroll through. This includes both your desktop website as well as your mobile one. With today’s technological advancements, many people use their phones to search nearby contractors/businesses; therefore, it is crucial that your desktop site
transfers fluidly to mobile web access.
When configuring a mobile ready website, be sure to include these user-friendly features:
■ Readable font sizes (ensure the fonts don’t shrink on a smaller, mobile screen).
■ Correctly sized images for the appropriate device. Large images that load well on a desktop computer will load a lot slower on a mobile device; therefore, ensure your mobile site has smaller and fewer images (less screen to fill).
■ Ensure important links are front and center on a mobile device.
■ Forms that are pre-filled as much as possible are incredibly helpful on a mobile device, as they can get annoying to fill out on a smaller screen.
When selling a product or service, you want to make it easy for current or potential customers to contact you. They will instinctively look for a “contact us” tab on your website. On this contact page, contact forms and visible phone numbers are vital. If potential customers have questions, yet they don’t have the ability to call at that moment in time, contact forms are their desired way of communication. Some customers will pass up your business if they cannot shoot their questions and concerns through email.
Beyond the “contact us” page, a business should make it effortless for a customer to call at the click of a button. This means the phone number should be in the footer of every landing page. This makes your contact information visible and easy to find. Just ensure that the phone number is large and easy to read. For mobile websites, call buttons serve the same purpose and make “calling at the click of a button” very easy.
As a contractor, you want to increase your company’s website and name visibility. With so many roofing companies, you need a way to stand out. When someone looks for a roofing company local to them on Google, you want yours to be the first that appears. So how do you increase this visibility?
First, claim your spot as a Google business. It is free and will allow people to see more complete, accurate information regarding your business when they do a Google search for your business or a local roofing company. A Google business profile allows you to do the following:
■ Respond to customer reviews
■ Add photos of your business and work
■ Add store hours and location details
■ Display phone numbers and other contact information
Another way to increase your visibility on Google is to spend a little bit of money on an AdWord campaign. This will help you bring customers to your website by showing up first on a Google Search when customers type in keywords like “roof repair,” “best roofing companies,” etc.
Social Media is huge today. If you aren’t on Social Media sites engaging with your customers and getting testimonials, you are leaving money on the table.
A large portion of marketing is word of mouth. You want past customers to share word of your business to others needing a roofing contractor. This means that you want to continuously claim a spot in the mind of your consumer by staying engaged. Thank your past customers for their business, send email updates on what your company is doing in the area, and send newsletters that include coupons or incentives for bringing in new business. You don’t want them to feel like a number but rather like a valued part of your family.
These few simple suggestions could mean the difference between a successful business and one that struggles to survive.
Jon Majak is the CEO of Mr. Pipeline Internet Marketing based in South Florida. A digital marketing veteran, he has helped hundreds of home service professionals generate more traffic, better leads and dominate with online reviews. He has a true passion for helping and inspiring people to dig deep and find the excellence within themselves. He loves the Miami Dolphins, spending time with his family and his two dogs: Kingston and Hazel. You can reach him directly at
Jon@MrPipeline.com or 561-899-3043.
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