Florida Roofing Magazine Blog


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How Accurate and Predictable Are Your Projections? Mon, Jan 06, 2025 Mitch Levine and Lee Rust, Corporate Finance Solutions Budgets are typically used as an internal management control tool and are updated quarterly. Financial projections, on the other hand, are more often static estimates (or guesses) of future perf... Read More

ICP Group Supports FRSA Foundation as a Founding Member Mon, Jan 06, 2025 In 2024, Innovative Chemical Products (ICP) Group became FRSA’s Educational and Research Foundation’s twelfth Founding Member, contributing $5,000 during the Foundation’s annual membership drive. ICP Group understands the importance... Read More

Transform Your Business with CCN’s Virtuous Cycle of Success Mon, Jan 06, 2025 Gary Cohen, Vice President, Certified Contractors Network In the fast-paced world of home improvement contracting, sustained growth and profitability often feel like a moving target. Most contractors excel in their craft but lack the structured syst... Read More

What’s New With SEO? Mon, Dec 09, 2024 Heidi J. Ellsworth, Owner, HJE Consulting In an industry that is on the edge of true technology adoption, there are many companies that are still struggling with finding solutions for websites, digital marketing and the big mystery, search engine op... Read More

The Unique Value Proposition: A Game- Changer for Roofing Companies Mon, Dec 09, 2024 Gary Cohen, Vice President, Certified Contractors Network In a competitive industry like roofing, a compelling unique value proposition (UVP) can be the difference between growth and stagnation. Your UVP should tell prospective customers why they sh... Read More

Moving from Pretender to Contender Mon, Dec 09, 2024 Greg Hayne, Owner, Hayne Coaching Group Most commercial roofing contractors don’t care about service. Many say they do, think and even pretend they do but their actions say otherwise. They are “pretenders.” Some of this is very und... Read More

The Power of Accurate Estimating Winning Bids and Protecting Profits Thu, Dec 05, 2024 John Kenney, CPRC, CEO, Cotney Consulting Group Precision in project estimating is the backbone of success for any roofing contractor. Accurate estimates help owners and contractors assess the feasibility of a project and set the stage for a success... Read More

2024 Legislative Session Report Thu, Dec 05, 2024 Chris Dawson, Attorney, GrayRobinson General Election 2024 Key Takeaways Floridians flocked to the polls in November’s highly anticipated general election with an estimated 79 percent turnout statewide. President Trump’s commanding come... Read More

Unlicensed Contractor Fights to Collect Unpaid Fees Thu, Dec 05, 2024 Trent Cotney, Partner, Adams and Reese LLP In the state of Florida, contractors must be licensed to legally perform construction work they are contracted to do. Everyone in our industry is aware of this requirement but there are times when contracto... Read More

Mental Health is Still a Top Construction Issue – a Benefits Strategy Adjustment Can Help Fri, Nov 01, 2024 Stephanie Wainwright, Employee Benefits Practice Leader, Hub International Vince Hafeli, President of a Florida paving company, has become one of the construction industry’s leading speakers and consultants on the need to improve mental health... Read More

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