Florida Roofing Magazine Blog


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Solar Market Update: Florida Finally on a Pathway to Achieve its Solar Potential Fri, Oct 19, 2018 Mike Antheil, President, Florida Solar Energy Industries Association Florida ranks third in the nation for rooftop solar potential, but all the way down at 12th in terms of cumulative solar capacity installed, according to the U.S. Solar Energy Indu... Read More

Understanding Piece Rate Compensation Wed, Sep 19, 2018 Attorneys Daniel Auerbach & Benjamin Briggs Most Florida roofing companies are covered by the federal Fair Labor Standards Act (FLSA), as well as Florida’s corresponding state law incorporating the FLSA. Under the FLSA, employers may compe... Read More

Fastener Failure in a Metal Roofing World Wed, Sep 19, 2018 Magan Jenkins, Marketing Manager, StealthBond Calling all metal roofers and those ready to get started in metal roofing! Metal roofing is a growing industry with no end in sight. Many roofers who get into metal end up falling in love with the look a... Read More

Why Should Roofers Employ A Digital Guerrilla Marketing Strategy? Tue, Sep 18, 2018 Jonathan DeLeeuw, Vice President, Mr. Pipeline Internet Marketing How should a roofing business advertise in today’s market? Traditional methods for small business advertising such as newspapers, local radio and TV are rapidly losing their eff... Read More

A Changing Marketplace and Market Intelligence Fri, Sep 07, 2018 Lee Rust, Owner, Florida Corporate Finance Not long ago, I had a corporate client which was a relatively large manufacturers’ representative for a narrow line of large industrial products. For over two decades that company had prospered. For i... Read More

New Expensing Under Section 179 Mon, Aug 06, 2018 Jacqueline N. Feliciano, Attorney, Cotney Construction Law The new Tax Cuts and Jobs Act (the “Act”) brings exciting new developments for commercial roofing. Prior to the Act,improvements made to nonresidential roofs were not fully deduc... Read More

Discussion: Open/Expired Permits Mon, Aug 06, 2018 Cam Fentriss, FRSA LEGISLATIVE COUNSEL We have a monkey on our back. It’s called open or expired permits. This is a problem that needs a solution. Even if we cannot fix all the ways a permit can remain pending, I am pretty sure we can take a f... Read More

Public Insurance Adjusters Fri, Jul 06, 2018 Cam Fentriss, FRSA LEGISLATIVE COUNSEL Public insurance adjusters are a fiery group. Over the years, there has been a lot of fighting over what a public adjuster can or cannot do, and there has also been a lot of fighting by public adjusters to try ... Read More

Sales and Marketing Techniques Fri, Jul 06, 2018 Lee Rust, Owner, Florida Corporate Finance You might be amazed at how many of my client's companies have but a single sales technique. They answer thetelephone. Someone calls to say they want to buy a widget or a certain service and the response is,... Read More

Roof Maintenance - Separating Fact from Fiction Fri, Jul 06, 2018 Jennifer Long, Commercial Certified Contractor Program Manager, GAF Whether you're a roofing contractor or a building owner/manager, roof maintenance can be the key to unlocking significant business value. For the building owner, maintenance can hel... Read More

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